Performance Monitoring: Collecting and analyzing audience and engagement data from owned websites and social media channels.
Competitor Analysis (Benchmarking): Daily monitoring of performance and content strategies of the main players in each segment.
Trend Identification: Mapping new consumer behaviors, content formats, and current topics (trending topics).
Market Radar: Monitoring product launches and news in the categories where the brands operate.
Insights Reporting: Preparing periodic (daily/weekly) reports that translate numbers into practical recommendations for the editorial and social media teams.
Requirements
Highly Analytical Profile: Comfortable working with large volumes of data and turning numbers into actionable insights.
Investigative Curiosity: Genuine interest in digital behavior and in understanding the 'why' behind the data.
Strong Writing and Synthesis: Ability to organize thinking and present findings clearly and concisely.
Proficiency with Data Tools: Knowledge of Excel/Google Sheets and familiarity with analytics tools (such as Google Analytics or social media monitoring platforms).
Digital Awareness: Up-to-date with algorithm changes and new dynamics in social media and SEO.
Benefits
Medical insurance — SulAmérica (with co-payment)
Dental insurance — SulAmérica
Webedia Care — Exclusive support service for physical and mental health and assistance with health plan administrative issues for all Webedians
Life insurance — MetLife
Meal allowance provided via Flash Benefícios flexible card
Transport allowance
Childcare assistance
Gym membership subsidy through Wellhub (Gympass) and TotalPass
Day off during your birthday month
Partnership with Sesc
Discounts and special offers with Salary Fits
Emotional health support through Wellz
Hybrid work model: 3 days per week in the office and 2 days remote
Onboarding with essential guidance and a welcome kit