Product Manager, Pricing – Promotions

Role Overview

• Define and evolve the end-to-end pricing and promotions strategy for all non-vehicle commerce products (accessories, parts, EV chargers, merchandise) sold on Ford.com, aligning with business objectives and market trends.
• Conduct in-depth market research and competitive analysis to identify pricing opportunities, understand regional pricing variations, and assess promotional effectiveness.
• Collaborate closely with finance and analytics teams to develop robust pricing models, forecast sales and profit impacts of promotional activities, and monitor key performance indicators (KPIs) related to pricing and sell-through.
• Leverage a strong understanding of regional retail dynamics to tailor pricing and promotional offers that maximize sales and profitability across different markets.
• Plan, execute, and analyze promotional campaigns, including discounts, bundles, and loyalty programs, ensuring optimal timing and targeting to achieve sell-through targets.
• Effectively communicate and advocate for pricing and promotions strategies to senior leadership, product teams, marketing, sales, and finance partners, building consensus and securing buy-in.
• Act as a subject matter expert, educating finance partners on retail best practices in pricing and promotions, demonstrating the financial impact of various strategies, and fostering a collaborative approach to achieving financial goals.
• Continuously monitor the performance of pricing and promotional strategies, identify areas for improvement, and implement data-driven adjustments to optimize outcomes.
• Partner with product development and merchandising teams to ensure pricing and promotion strategies are integrated throughout the product lifecycle, from launch to end-of-life.
• Identify opportunities to improve pricing tools, processes, and data infrastructure to enhance efficiency and effectiveness.

Requirements

• Bachelor's degree in Business, Marketing, Finance, Economics, or equivalent combination of relevant education and experience
• 5+ years of experience in retail planning, merchandising, or a similar role with a focus on pricing and promotions. This should include:
• Demonstrated experience with regional pricing strategies and optimizing product sell-through in a retail or e-commerce environment.
• 3+ years of product management experience, preferably in an e-commerce or digital product setting.
• 3+ years of proven ability to influence and collaborate with cross-functional teams, including finance, product, marketing, and sales. Strong analytical skills with the ability to interpret complex data, identify trends, and make data-driven decisions.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.