Partner with PMM and DevRel to distribute and merchandise content across the right channels, including creator, influencer, champion, and partner networks.
Run top-of-funnel campaigns to increase awareness of LiveKit and drive high-quality signups to our cloud platform.
Design and execute lifecycle marketing campaigns that nurture users from signup to activation, conversion, and retention.
Own and manage community programs in partnership with DevRel.
Manage LiveKit’s corporate social media presence, ensuring consistent brand voice and engagement.
Partner with RevOps to analyze inbound signups, refine lead qualification, and improve our lead scoring model.
Track and report on campaign performance, including reach, conversion, and funnel impact.
Support developer events in the Bay Area, including community meetups and partner activations.
Manage and optimize the growth marketing budget, allocating resources to the highest-ROI activities.

4–7 years of experience in Growth Marketing, Demand Generation, or Lifecycle Marketing at a SaaS, API, or developer-focused company.
Strong experience in campaign management across multiple channels, including email, paid social, organic social, and partnerships.
Comfortable with marketing automation platforms (e.g., HubSpot, Marketo) and community management tools.
Track record of designing lifecycle journeys that improve activation, conversion, and retention.
Data-driven mindset—skilled at analyzing funnels, attribution, and campaign performance.
Experience running community-driven programs, including referral initiatives and ambassador or creator partnerships.
Hands-on experience with social media strategy and execution a plus.
Excellent cross-functional collaborator who enjoys working with Product Marketing, Developer Relations, and RevOps.
Based in the San Francisco Bay Area with the ability to support local events.

Growth Marketing Manager

Key skills