Own the full field marketing calendar—identifying, prioritizing, and executing the right mix of conferences, trade shows, executive dinners, roundtables, and partner events
Develop and execute account-based field programs aligned to ICP accounts, pipeline stages, and revenue goals
Manage event logistics end-to-end: venue sourcing, vendor negotiation, catering, A/V, signage, swag, travel, and on-site execution
Design and run pre-event outreach and post-event follow-up motions that convert attendees into qualified pipeline
Partner closely with Sales to ensure strong pre-event prospecting, on-site engagement, and post-event follow-up
Track and report on performance: registrations, attendance, meetings booked, SQLs, pipeline influenced, and revenue attribution
Manage budgets, vendor relationships, and swag inventory while maximizing ROI
Travel to support on-site execution across conferences, customer events, and partner activations
Continuously test and innovate on event formats and experiences to make Didero stand out

4 to 6 years of field marketing or event marketing experience in B2B SaaS, enterprise software, or AI. You’ve done both volume and variety, not just one annual conference, but a full portfolio of formats running in parallel.
Proven track record generating qualified pipeline from field activity, with measurable impact on SQLs and revenue
not just impressions and badge scans.
Experience across the full event spectrum: large-scale industry conferences, intimate executive dinners, hosted roundtables, trade show activations, webinars, and customer events.
Strong project management and organizational skills. You can manage multiple complex programs simultaneously without letting anything slip. You have a system, and it works.
Experience with CRM and event marketing tools to track event performance and attribution from registration through closed revenue.
Extreme ownership and urgency. You don’t wait to be told what to do. You see a problem, you fix it. You see an opportunity, you run with it.
Ability to thrive in fast-paced, high-growth environments and adapt in ambiguous situations. Comfortable making decisions with incomplete information.
Strong cross-functional presence. You can hold your own with C-suite execs, push back on a vendor, and rally a team of people who don’t report to you—all in the same day.

Field Marketing Manager

Key skills