Traffic Growth and SEO Lead

Role Overview

• Own and continuously grow total platform traffic across all channels
• Monitor, analyze, and optimize traffic performance across organic search, AI-driven discovery platforms, social media, referral and partnership channels, direct and brand traffic, and app traffic
• Build a unified traffic measurement and attribution framework
• Identify growth opportunities and execute scalable acquisition strategies
• Take full accountability for traffic KPIs and growth targets
• Define and execute global SEO strategy for an international media platform
• Deeply understand search engine algorithms, indexing, crawling, and ranking factors
• Lead technical, content, and authority SEO initiatives
• Ensure proper site architecture, internal linking, indexation, and performance optimization
• Monitor and react to algorithm updates and industry changes
• Oversee App Store Optimization strategy and improve app visibility, conversion, and acquisition from mobile marketplaces
• Build traffic forecasting models across channels, predict growth scenarios and define realistic targets
• Track performance vs forecast and adjust strategy proactively
• Create executive-level reporting and actionable insights
• Translate growth needs into clear technical tasks for developers and product teams
• Define SEO and traffic-related product requirements for website, mobile apps, and distribution systems
• Build and manage a distributed network of specialists including freelancers, agencies, and part-time experts
• Ensure quality execution and measurable outcomes
• Develop a long-term traffic growth strategy
• Identify key leverage points and scalable channels
• Continuously test, validate, and iterate growth hypotheses

Requirements

• 7+ years in SEO, growth, or traffic leadership roles
• Proven track record of scaling traffic for large media, content, or platform businesses
• Strong expertise in technical SEO, analytics, and search behavior
• Experience managing multi-channel traffic ecosystems
• Ability to own strategy and execute hands-on
• Strong analytical mindset and forecasting ability
• Experience working with international audiences and markets
• Deep understanding of modern traffic sources, including AI-driven discovery
• Ability to translate business goals into technical and growth execution

Tech Stack

• React

Benefits

• Professional development opportunities