Take ownership of the technical SEO and website optimisation backlog.
Improve conversion performance across priority enquiry journeys.
Strengthen measurement and insight: ensure tracking, reporting and learnings are consistent.
Run and interpret regular technical audits and turn them into a prioritised action plan.
Work with the Senior Web Producer and agency partners to scope and deliver fixes safely.
Identify friction and drop-off in enquiry journeys using quantitative and qualitative signals.
Propose and implement improvements to templates, landing pages and forms.
Produce simple, regular performance updates that answer: what changed, what we learned, what we are doing next.
Work with Web Operations, CRM and Email colleagues to ensure web changes support end-to-end journeys.
Create and maintain short runbooks for repeatable processes.

Demonstrable experience owning and delivering technical SEO improvements.
Hands-on experience improving conversion performance on lead-generation websites.
Strong analytical capability using GA4 and Search Console.
Practical understanding of WordPress/CMS environments and web fundamentals.
Ability to manage multiple priorities and deliver improvements end-to-end.
Clear communicator who can work effectively with developers, agencies and non-technical stakeholders.
Experience with Peppermint CX365 / Peppermint CMS or similar platforms is desirable.
Working understanding of Microsoft Dynamics-related marketing emails is desirable.
Familiarity with tools such as SEMrush, Screaming Frog, Hotjar, and accessibility testing approaches is desirable.

We embrace agile working and offer a blended approach to where and how we work.
We appreciate that people have different needs and preferences and we’re keen to be flexible.
We have multiple hubs across the UK.

Web Growth & SEO Specialist

Key skills