Drive customer base analysis to identify growth opportunities, retention gaps, and actionable insights to increase customer lifetime value
Evolve customer lifecycle strategies, improving retention, reducing churn, and maximizing engagement across key segments
Develop and execute personalized, data-driven CRM campaigns across multiple channels (email, push, in-app), tailored to customer behavior and intent
Leverage marketing automation tools to scale CRM activities, including segmentation, journey orchestration, and A/B testing
Apply AI-driven approaches (e.g. predictive segmentation, recommendation models, send-time optimization, content generation) to enhance targeting, personalization, and campaign performance
Continuously monitor and optimize campaign performance, translating data into clear insights and actionable improvements
Collaborate cross-functionally with Creative, Marketing Automation, Product & Tech, and BI teams to deliver seamless, high-impact CRM initiatives

Min. 5 years experience working in CRM/lifecycle marketing, preferably in e-commerce or digital products
Strong hands-on experience with marketing automation platforms (e.g. Selligent or similar)
Proven analytical mindset, comfortable working with data, running analyses, and translating insights into actions
Experience with or strong interest in applying AI/ML within CRM, such as: Predictive modeling (e.g. churn, LTV, next best action), AI-driven personalization or recommendation systems, Experimentation with generative AI (e.g. content creation, campaign optimization)
A commercial mindset with a focus on driving measurable impact (conversion, retention, CLV)
Creative thinking combined with a test-and-learn approach
Strong ownership, proactive communication, and a “get things done” mentality
Open-minded, adaptable, and comfortable working in a fast-changing, international environment

We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes.
Our goal is to foster an inclusive environment where everyone feels welcome and valued.

CRM Specialist

Key skills