Paid Social Media Specialist, AU Marketing Agency Experience

Role Overview

• As the Paid Social Specialist, you will be responsible for the end-to-end planning and execution of the paid social strategy for a portfolio of clients across multiple platforms, including but not limited to Facebook, Instagram, TikTok & Pinterest.
• Managing client accounts day-to-day involves performance monitoring and continually optimising social media campaigns by analysing datasets.
• You will be required to also review account health and provide actionable recommendations based on trends and key insights.
• Collaborate closely with the Strategist to build and execute a platform strategy for each client account with the aim of optimising performance to achieve overall client goals
• Manage budgets, bids, and optimisation for paid social campaigns across multiple platforms and client accounts in line with key metrics and client performance goals
• Work mainly on the Meta platform (Facebook and Instagram), with occasional requirements for LinkedIn, Pinterest & TikTok
• Create engaging copy, captions and content whilst managing the digital content library. Collaborate with the Copy team when necessary
• Conduct, measure, and implement A/B test results for ad copy and targeting
• Analyse and report social media results to identify successes and opportunities for improvement
• Experiment, collect and analyse data, identify trends and insights in order to achieve maximum ROI for clients.
• Perform traffic analysis in Google Analytics related to paid digital traffic and other sources/ mediums
• Research competitors/market trends/new technologies to improve greater targeting and campaign growth
• Occasional attendance in client meetings to provide technical advice on best practices for the platform
• Work with the wider team to improve and strengthen overall account performance
• Collaborate with the Strategist to plan and execute campaigns that effectively use different channels, ad types, tactics, messaging and creative to drive the ideal outcome for our clients
• Ongoing training and development
• Share the wisdom and provide training, industry and platform insights within the Social team WIPs and wider team

Requirements

• Minimum of 4 year’s experience building, managing, and optimising social campaigns
• Facebook, Instagram, and occasional LinkedIn, Pinterest and Tik Tok
• Strong understanding of Google Analytics and other analytics platforms
• Experience working in agencies or fast paced teams across multiple channels
• Up to date with industry trends of the paid social landscape (Facebook/Instagram, LinkedIn, Pinterest, TikTok etc.)

Core Competencies

• Ability to think dynamically, explore new ideas and embrace risks
• Ability to think strategically and innovatively, with proven implementation of campaigns
• Displays growth mindset orientation
• Strong organisational skills and time management
• Inspires others by leading by example and owning the company’s values and behaviours
• Proven experience managing a portfolio of paid social accounts with a sizeable monthly ad spend
• Not afraid to branch out and look for creative solutions
• Takes ownership of projects, actions and outcomes
• Can communicate and delegate with clarity while being open and transparent