Performance Marketing Lead

Role Overview

• Create and optimise performance marketing campaigns
• Analyze campaign performance and implement improvements
• Collaborate with diverse teams to achieve marketing goals

Requirements

• 5+ years of digital growth and optimisation experience in paid media
• Demonstrable experience in Google Ads & Analytics, Apple Search Ads, Meta Business Suite, and LinkedIn Ads
• A love for creating and optimising campaigns
• tracking trends, identifying patterns, not afraid to change tactics mid campaign to improve outcomes
• Confidence in managing budgets, pacing performance, and ensuring delivery (inc. strong familiarity with tracking, conversion setup, and maintaining feed health).
• Have an excellent understanding of audience, writing styles, and tone of voice
• understanding the needs/wants of your targeted demographic
• Are a people person and enjoy engaging and working with a diverse group of individuals
• Are genuinely passionate about building a green product, in pursuit of Octopus’s wider goal of decarbonising our planet
• Don’t need detailed knowledge of electric vehicles or e-mobility, but an interest and desire to know more about the industry is essential!
• If you speak German, French or Italian, please let us know!