Marketing Manager

Role Overview

• Lead and manage a small creative team, including a Graphic Designer and Visual Content Creator
• Own graphic design and production for marketing emails, websites, and program materials
• Create, update, and maintain internal and external marketing materials upon request
• Develop mockups, signage, brochures, flyers, and in-store materials to support retailer programs
• Prepare digital and print-ready files to ensure consistent, high-quality execution
• Source, license, and manage stock photography; maintain an organized photo library
• Manage internal business card requests and fulfillment
• Revise and refine creative assets through a collaborative feedback process
• Provide ongoing support and maintenance for existing marketing programs, including:
• Updating retailer websites and pages using Umbraco CMS
• Maintaining and updating program emails within Salesforce Marketing Cloud (ExactTarget)
• Support the setup and launch of new programs, including:
• Building new retailer websites and landing pages in Umbraco
• Developing program email matrices, email keys, and campaign content
• Assist with additional marketing initiatives, such as:
• Updating menu links in MIC
• Sending affiliate notifications and promotional communications
• Executing customer-facing marketing and promotional email campaigns
• Pull, analyze, and report website and campaign performance using Google Analytics
• Create and maintain organized libraries of program assets, screenshots, and documentation
• Consult with cross-functional teams, clients, and stakeholders to align marketing execution with business objectives
• Maintain professionalism and composure while managing feedback and competing priorities
• Perform other duties as assigned

Requirements

Minimum Qualifications:

• Bachelor’s degree in Marketing or a related field
• Proven ability to manage multiple priorities and drive projects to completion in a deadline-driven environment
• Strong attention to detail with a high standard for quality and accuracy
• Knowledge of SEO best practices and digital performance optimization
• Copywriting or content development experience
• Ability to receive and apply constructive feedback with resilience and professionalism
• Demonstrated ability to remain calm, focused, and solution-oriented in high-pressure situations
• Strong business judgment and decision-making skills
• Excellent written and verbal communication skills
• Experience preparing clear, concise, executive-ready reports and presentations
• Strong organizational and time management skills with a consistent record of meeting or exceeding deadlines
• Proficiency in Microsoft Office Suite; ability to work efficiently in a fully remote environment.

Preferred Qualifications:

• Experience producing materials aligned with established brand standards
• Experience in the Home Improvement Industry
• Hands-on experience with Salesforce Marketing Cloud and email design
• Experience working with CMS platforms (Umbraco preferred)
• Experience with After Effects or motion graphics
• UX/UI design experience

Tech Stack

• Cloud

Benefits

**Benefits to working with IME: **

• 100% remote work environment
• Employer provided equipment
• Medical, dental, and vision insurance
• Health savings plan includes employer contribution to health savings account
• Medical and dental flexible spending accounts
• Company paid basic life, short-term disability, and long-term disability insurance
• 401K plan with employer match
• Company matches 100% of the first 4% of salary deferrals
• All contributions, including employer contributions, are 100% vested immediately
• Employee discount program for Electronics, Groceries, Travel, Entertainment, and more
• Employee assistance program
• Pay on demand
• Critical illness, hospital indemnity, group accident, and legal insurance
• Paid time off
• And more!