Key skills
CRM
About this role
Role Overview
- Own lifecycle campaigns from concept through development, QA, deployment, and optimization
- Build and manage campaigns in Customer.io across email and additional lifecycle channels such as SMS and WhatsApp
- Identify lifecycle messaging opportunities across the customer journey
- Design and execute behavior-triggered lifecycle messaging programs
- Partner closely with the lifecycle copywriter and design team to develop clear, effective messaging
- Run structured lifecycle experiments to improve activation and engagement performance
- Analyze campaign results and translate insights into follow-up improvements
- Audit lifecycle coverage and propose new campaigns that support growth objectives
- Collaborate cross-functionally with product, marketing, data, and support teams to support messaging tied to customer milestones and feature adoption
Requirements
- 4–6 years of experience in lifecycle marketing, CRM marketing, or customer marketing
- Experience owning lifecycle campaigns end-to-end from planning through optimization
- Hands-on experience building campaigns in lifecycle platforms such as Customer.io, Braze, or Iterable
- Experience working with email as a primary lifecycle channel and best practices
- Experience running lifecycle experiments or A/B tests and applying results to improve performance
- Strong understanding of customer lifecycle stages and behavior-based messaging strategies
- Experience partnering with copywriters and designers to launch campaigns efficiently
- Strong execution discipline and attention to detail when building and QAing campaigns
- Ability to identify opportunities independently and move ideas into execution
Benefits
- Competitive compensation package with performance-based incentives
- Flexibility to work remotely from anywhere with a stable internet connection
- Collaborative and supportive team environment with opportunities for growth and development