Execute APAC-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals
Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates
Own and report on APAC lifecycle campaign performance KPIs for expansion pipeline, retention, product adoption outcomes, and engagement
Execute customer lifecycle programs from onboarding through renewal and advocacy
Plan and execute APAC customer events such as user groups, webinars, regional events, and speaking opportunities

5+ years of B2B SaaS customer or lifecycle marketing experience
Experience building targeted, behaviour-driven lifecycle programs across the customer journey
Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs
Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances
Experience applying experimentation frameworks to improve lifecycle performance and revenue outcomes
Comfort working cross-functionally with Customer Success, Sales, Product Marketing, and Advocacy
Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes
Industry experience in IT, MSP, cyber security, or endpoint management required

Customer Lifecycle Marketing Manager

Key skills