Lead customer acquisition strategy with a focus on performance and scalable growth, managing paid media campaigns (Google Ads, Meta Ads, retargeting, referral) and organic channels (SEO, content, UGC, partnerships).
Manage digital media spend with a performance focus.
Drive SEO and organic growth strategy, content strategy, influencer programs, backlink strategy and technical site/blog performance.
Generate, test and validate growth hypotheses based on data and agile methodologies (A/B testing, multivariate testing and funnel journey analysis).
Manage and optimize the full acquisition and conversion funnel, analyzing CAC, LTV and cohort analysis by channel.
Define and monitor strategic KPIs, presenting insights and optimization plans to the executive team.
Use automation tools such as HubSpot for acquisition, segmentation, lead scoring and conversion journeys.
Develop go-to-market strategies for expansion into new cities based on market data, behavioral clusters and local customer acquisition costs.
Extract and analyze data using Excel, Metabase and SQL to generate actionable insights, monitor the full funnel and present results to leadership.
Collaborate with product, sales, data and city/local operations teams to ensure alignment of messaging, channels, metrics and processes.
Foster a growth culture within the company: continuous experimentation, data-driven decision making and fast learning cycles.
Manage and develop the growth marketing team.

Bachelor’s degree in Engineering, Business Administration, Economics or other quantitative/related fields.
5+ years of experience in performance marketing, growth or acquisition, preferably in startups, scale-ups, fintechs or technology companies.
Proven experience with Google Ads, Meta Ads, retargeting and full-funnel campaigns.
Advanced Excel proficiency (analysis, dashboards, modeling).
Hands-on experience with HubSpot.
Knowledge of SQL, Metabase or similar data analysis tools.
Familiarity with experimentation methodologies (A/B testing, experimental design, CRO).
Experience with content strategies and UGC focused on acquisition and conversion.
Solid understanding of technical and strategic SEO, plus proficiency in Google Analytics, GA4 and keyword tracking tools.
Hands-on, analytical and execution-oriented profile — someone who can operate, test, measure and scale.
Data-driven, hypothesis-oriented mindset.

Life Insurance: To take care of our most valuable asset — our Kovers.
Health Insurance: Because taking care of your health matters.
Dental Plan: So you can keep a bright smile!
Flash Card: Your meal and/or food allowance on a single card.
Partnership with SESC: Access to the benefit after 90 days of employment.
Commute Allowance or Fuel Allowance: Choose the option that best suits how you travel.
Family support: Childcare assistance, extended maternity leave of 180 days and extended paternity leave of 20 days.
Wellhub: All Kovers are entitled to exercise with part of the cost subsidized by Kovi.
Kovenção: A company-wide meeting with Kovi leadership to keep everyone up to date on business status.

Growth Marketing Manager

Key skills