Plan and run full-funnel, multi-channel campaigns from brief to launch to post-mortem, including goal-setting, channel mix, audience strategy, offers, and measurement.
Partner with Product Marketing to align campaigns to ICPs, personas, positioning, and value propositions using standardized messaging frameworks and campaign briefs.
Collaborate cross-functionally with partner marketing, field/events, SDRs, brand and MOPs to align execution, creative, and sales plays to campaign strategy.
Define KPIs and campaign impact and build reporting views that connect campaign performance to pipeline and revenue.
Partner with Marketing Operations to operationalize campaigns in Salesforce, HubSpot, and other related systems, ensuring clean tracking, lead routing, and attribution.
Continuously test and optimize creative, messaging, landing pages, and nurture flows to improve conversion rates.
Manage and optimize campaign budgets, reallocating spend based on performance.
Enable SDRs and sales with campaign snapshots, talking points, follow-up templates.
Leverage AI-powered tools for audience insights, creative iteration, experimentation, and performance analysis to accelerate launch cycles and optimization.
Document and socialize campaign playbooks and best practices to drive consistency, learning, and repeatability across the marketing organization.

5-7 years of experience in B2B demand generation, integrated campaigns, or marketing program management, including ownership of global or multi-region campaigns (ideally in SaaS).
Proven track record building and scaling multi-channel campaigns that drive measurable pipeline and revenue, not just vanity metrics.
Strong analytical skills with experience turning data into insights and action; comfortable working with Salesforce, HubSpot, analytics and attribution tools (e.g., Google Analytics, 6sense, Domo).
Excellent project and stakeholder management, with a history of leading complex cross-functional initiatives, hitting deadlines, and keeping partners aligned.
Compelling written and verbal communication skills, with the ability to write clear briefs and collaborate on (or create) ad copy, email copy, and landing page direction.
Self-starter mindset who thrives in a fast-paced, high-growth environment, can operate with autonomy, and is comfortable making data-informed decisions.
Comfort with AI and experimentation, using modern marketing and AI tools to improve efficiency, creative quality, and performance.

Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services.
A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings.
Paid Parental Leave policy after six months of employment.
Generous annual stipends for both professional and personal development.
Flexible vacation policy, paid holidays, and other perks to recharge.

Global Campaign Manager

Key skills