Therapy Expansion Leader – Cardiac Rhythm Management (CRM)

Role Overview

• Analyze and conduct in-depth regional opportunity assessment to identify trends, opportunities, and competitive dynamics specific to ICM technology.
• Gather, identify and disseminate strengths, weaknesses, opportunities, and threats (SWOT analysis) related to local market, competitors' products, and services.
• Together with the Regional Directors, partner with third-party collaborators.
• Lead the strategic development of regional referral pathways for the LINQ family of Insertable Cardiac Monitors (ICMs).
• Collaborate closely with marketing, CRM Field teams, clinical experts, healthcare economics, and strategic sales to enhance Medtronic brand-driven referrals and expand the utilization of ICMs across multiple indications.
• Lead the execution of market development initiatives to drive referral pathway development.
• Quantify the impact of the market development activities and help to build the need of LINQ family of ICMs versus short term monitor and wearable devices.
• Identify and expand target customer segments and create partnerships with (Gen Cards, Neurologists, Interventional Cardiologists, Allied Health Professionals, etc.), and hospital executives to develop awareness and tailor marketing strategies to meet their specific needs.
• Partner with the health economics team and regional economics managers to leverage our value proposition to improve patient outcomes and access to care, while maximizing cost-effectiveness.
• Collaborate with local sales and clinical partners to promote Medtronic's products and services within an assigned geographic area and/or specific customer accounts to drive revenue and ensure alignment with broader organizational launch and therapy objectives.
• Establish and maintain long-term relationships with regional key opinion leaders, industry stakeholders and healthcare professionals, such as Medical Directors, EPs, Cardiologists, Neurologists, Hospitalists and referring providers to advocate for the adoption of ICM technologies.
• Organize and participate in targeted regional educational programs, society events, workshops, and conferences related to market development areas of opportunity.
• Gather market intelligence to enable patient care pathways for the current LINQ family of ICMs and future products.
• Drive the expansion & activation of new channels and implanters in the Cardiovascular and Neurology market.
• Develop recommendations and engage marketing to create program enhancements that inform product development.
• Communicate customer feedback on new products and/or modifications to existing products or applications to internal stakeholders including R&D, Operations and Marketing.
• Gain a deep understanding of awareness initiatives and customer programs to ensure alignment of materials, programs, solutions, data, and resources that support strategy and activity.
• Equip and empower the CRM Field with the necessary training, tools, and resources to effectively communicate the benefits of our products effectively and drive clinical awareness.
• Develops and drives appropriate portfolio management strategy in collaboration with the Business Units to expand and protect market share, develop value-added programs, and build relationships with strategic partners across CRM/CV.
• Lead and execute product launches in partnership with the CRM Field.
• Maintain a high level of communication with appropriate CRM sales and leadership within assigned geography.
• Assist in disseminating clinical evidence and case studies to support the efficacy and value of our diagnostic offerings.
• Monitor performance metrics and market penetration data to assess the effectiveness of marketing and sales strategies.
• Utilize the CRM customer relationship management software to input and track activity for quarterly productivity reporting.
• Maintain compliance, administrative, and expense requirements within the Medtronic guidelines.
• Schedule travel arrangements to ensure multiple objectives are accomplished.
• Maintain hospital eligibility/access with various vendor credentialing services.

Requirements

• Bachelor's Degree
• 3 years of experience in marketing, market development work, or sales in Cardiac Rhythm business or ICM space
• 3 years of experience in expanding a therapy indication and developing a new therapy pathway (i.e. stroke protocol), including implementation of key tactics, execution and performance tracking
• Experience leading and/or influencing cross-functional teams
• Experience developing relationships with KOLs and working in the CV suite of a hospital, such as Cath Lab, CV program coordinator, or CV program leadership
• Strong business acumen and understanding of Cardiovascular Diagnostic business and/or ICM space would be preferred
• Excellent verbal communications & presentation skills
• Ability to travel up to 75% of the time dependent on the scope of the territory and needs of the business strategy

Benefits

• Health, Dental and vision insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Life insurance
• Long-term disability leave
• Dependent daycare spending account
• Tuition assistance/reimbursement
• Incentive plans
• 401(k) plan plus employer contribution and match
• Short-term disability
• Paid time off
• Paid holidays
• Employee Stock Purchase Plan
• Employee Assistance Program
• Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
• Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)