Map the needs and propose/structure Datamarts according to best practices
Monitor and optimize brand presence across traditional search engines and AI search (ChatGPT, Gemini, etc.)
Map prompts for visibility analysis, prompt performance and citations
Create content strategies oriented to AEO/GEO
Analyze logs and AI bot behavior
Develop optimization tests and experiments
Report AI visibility metrics and business impact
Evaluate and leverage potential internal and external company data sources
Map company processes and propose/build business dashboards and KPIs
Responsible for building dashboards using tools such as Data Studio, Power BI and similar
Conduct keyword research and analysis according to client strategies
Propose improvements and optimize dashboards for different devices (desktop, mobile and tablet)
Participate in the development of policies and processes for data collection and analysis
Deliver training on the use of dashboards and BI tools for internal and external clients
Responsible for the creation and maintenance processes of unified data repositories (Data Lake, Data Warehouse and similar)
Responsible for BI architecture projects and advanced processes for data extraction and processing
Lead projects based on predictive analysis, big data, customer data cross-referencing and statistical analysis
Responsible for requirements gathering and analysis
Promote market research to support the company’s various areas.

Bachelor's degree required
Solid experience in technical SEO and content
Knowledge of AEO/GEO or AI Search
Strong analytical skills (data, logs and metrics)
Experience with SEO tools and AI platforms
Strong content structuring skills
Advanced knowledge of GA4
Experience with data acquisition tools such as Supermetrics
Data Analytics (analysis strategy)
Proficiency in BI tools and their query/language environments (Power BI, Tableau, Google Data Studio and similar)
Proven experience with data, and development and implementation of KPIs
Proficiency in database tools (SQL, Oracle and similar)
Knowledge of data storage architectures (On-Premises, Cloud)
Experience implementing automated processes
Advanced English.

Meal allowance and/or food vouchers for groceries and meals
Medical and dental coverage for you and your family
Pharmacy discount program for medications
Childcare assistance according to company policy
Gym membership partnership to encourage physical activity
Partnership with SESC for a variety of cultural and leisure programs
Partnerships for language studies, technology training and online course platforms
Payroll-deductible loans with attractive rates + financial education program
Corporate University and learning paths with content on technology, soft skills, market trends and more
Employee referral program with potential bonuses and rewards
Group life insurance

Senior SEO Analyst

Key skills