Collaborate with the Product team to develop compelling, differentiated product messaging and positioning
Inform messaging priorities with compelling and timely assessment and insights on market knowledge, competitive insights, buyer personas, business performance analytics, and corporate priorities
Develop and partner with Sales Enablement to educate internal teams on our B2B products, the value propositions for each, and develop compelling messaging that will address their needs for the jobs to be done
Create and deliver product demos to illustrate Rakuten’s capabilities, differentiators, and benefits for practitioners
Partner closely with Commercialization Strategy on analytics, research, and insights to influence and inform product roadmap and drive pricing and packaging
Closely collaborate with management to build compelling, high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition
Become an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams
Conceptualize, write copy and provide art direction for educational and value-based product content for a variety of channels and purposes
Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning

4+ years in B2B product marketing with proven success in launching new products and/or new GTM product promotion
Demonstrated success in crafting clear, compelling, and differentiated product messaging and value propositions
Strong communication, writing and interpersonal skills with previous experience working cross-functionally
Excellent writing skills for creating content and collateral (including white papers, data sheets, web copy, social media copy, case studies, etc.)
Success working with customers to generate case studies, referrals, testimonials, and other customer references
Transforms data into actionable insights to inform B2B messaging and GTM strategies
Exemplary critical thinking, analytical and problem-solving skills
Proven ability to pivot with changing requirements and priorities
Highly organized and detail-oriented with a strong command of project management
Solid experience in delivering presentations, webinars, and product enablement
Demonstrable impact working both independently and as part of a team in a fast-paced global matrix environment
Experience with WordPress or other HTML and Content Management Systems
Experience with Tableau

Product Marketing Manager

Key skills