Performance Marketing Manager – Meta Ads

Role Overview

• You are responsible for the entire Meta Ads strategy for our clients — from audience analysis and campaign setup to data-driven optimization.
• You develop full-funnel strategies for Facebook and Instagram ads.
• You define audiences based on data and insights.
• You manage budgets and scale what works.
• You analyze KPIs such as ROAS, CPL, CTR and CPA.
• You systematically test creatives, audiences, placements and bidding strategies.

Requirements

• Proven experience managing Meta Ads campaigns — ideally in e-commerce.
• Deep knowledge of Ads Manager: campaign structure, budgeting and bidding strategies are second nature to you.
• Data-driven mindset: you optimize based on metrics, not gut feeling.
• Creative eye: you can identify effective ads and understand why they work.
• Strong communication skills: you can present results and strategies clearly.
• Fluent in German — English is a plus.

Benefits

• 100% remote — manage campaigns from anywhere.
• Own client accounts: work independently with real budgets.
• Ongoing training: Meta seems to change its algorithm weekly — we keep you up to date.
• MacBook, monitor and headset provided.
• Flexible working hours — results matter.
• €900 health budget per year.
• Corporate benefits with 500+ partners.
• An ambitious team that not only talks about performance but lives it.