Marketing Manager - Small Business

H&R Block is dedicated to helping people and inspiring confidence in their clients and communities. The Marketing Manager will deliver email and SMS marketing plans aimed at retaining and winning back small business clients while increasing revenues for the SMB line of business.

Responsibilities:

• Assist in Small Business email marketing including campaign development, segmentation, automation, A/B testing, and performance analysis
• Regularly analyze performance data such as open rates, click-through rates, and conversions to identify opportunities to enhance personalization, targeting, and customer journey optimization
• Collaborate and communicate with agency and internal teams to create a high level of awareness of marketing programs, strategic alignment and successful execution
• Leverage first-party data to create targeted, dynamic content that drives engagement and conversions
• Develop clear, actionable briefs outlining campaign details, goals, target audience, and KPIs
• Stay up to date with industry trends, new emerging technologies, and the competitive landscape

Requirements:

• Bachelor's degree in marketing, business, or other related field or an equivalent combination of education and experience
• 3-5 years of experience in email marketing, CRM, or a related field
• Strong communicator with exceptional project management skills, who thrives in a collaborative environment and has the ability to work effectively with cross-functional teams
• Motivated individual who consistently takes initiative and proactively seeks out opportunities to add value beyond core responsibilities
• Demonstrated analytical and problem-solving skills, use of data to drive decision-making, and crafting data into a meaningful channel-level story
• Proficiency in MS Word, Excel, and PowerPoint
• Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences
• Experience using Tableau, Salesforce Marketing Cloud and Adobe Journey Optimizer
• Familiarity with Small Business audiences and franchised, multi-unit retail services