You develop content strategies that don’t just sound good but rank — turning organic traffic into real customers.
Keyword strategy & content planning: You research high-potential keywords, cluster them thematically, and create editorial plans that systematically build traffic.
Content hub architecture: You build thematic clusters that show both Google and users that someone is an authority on the topic.
Briefings & content management: You create SEO briefings for writers, provide feedback, and ensure every piece is both search-optimized and readable.
On-page optimization: You optimize existing content, improve internal linking, and ensure pages reach their full ranking potential.
Performance tracking: You analyze which content performs and which doesn’t — and derive concrete optimization measures.

Experience combining SEO and content — you understand how search intent, keyword strategy, and content quality interact.
You have created editorial plans, conducted content audits, or developed content strategies.
Familiarity with tools like Google Search Console, Ahrefs, or Surfer SEO.
You enjoy writing and write well — or at least know precisely what good copy looks like.
Structured working is in your DNA: you juggle multiple projects simultaneously without losing sight of the big picture.
Fluent German — excellent written and spoken skills.
Education doesn’t matter: what counts is your feel for content and your understanding of search engines.

SEO Content Strategist

Key skills