Director of Product, Customer Marketing

Role Overview

• Own and evolve Cin7’s product marketing strategy to support pipeline growth, win rates, and revenue outcomes.
• Lead positioning and messaging that clearly differentiates Cin7 and drives demand and conversion.
• Drive go-to-market strategy and execution for new products, features, and solutions in partnership with Product, Sales, and Customer Success.
• Develop and refine ICP, buyer personas, and customer journeys to improve targeting and conversion.
• Deliver high-impact sales enablement that supports deal acceleration and revenue growth.
• Provide market, customer, and competitive insights to inform product strategy, pricing, and roadmap decisions.
• Evolve and scale Cin7’s customer marketing strategy and programs, building on an existing foundation.
• Develop lifecycle marketing programs that drive product adoption, engagement, retention, and expansion revenue.
• Partner with Customer Success and Sales to design and execute upsell and cross-sell initiatives that contribute directly to revenue growth.
• Strengthen and expand customer advocacy programs, including case studies, reviews, referrals, and community.
• Improve and scale customer communications and education programs to increase product usage and lifetime value.
• Define and track KPIs to measure campaign performance as well as customer engagement, retention, and expansion.
• Act as a key partner across Marketing, Sales, Product, Customer Success, and Senior Leadership to align on growth priorities.
• Ensure alignment between product strategy, messaging, campaigns, and the end-to-end customer experience.
• Collaborate with demand generation, content, partner, and field marketing to drive integrated campaigns and programs.
• Serve as a voice of the customer and market, influencing decisions that impact growth and retention.
• Manage and mentor one direct report, fostering strategic thinking, executional excellence, and cross-functional influence.
• Balance strategic planning with hands-on execution, particularly as programs continue to mature.

Requirements

• 7-10 years of progressive B2B SaaS marketing experience, with deep expertise in product marketing.
• Experience building or scaling customer marketing / lifecycle programs, including retention and expansion initiatives.
• Strong understanding of SaaS growth levers, including acquisition, conversion, retention, and expansion.
• Proven track record of driving measurable business and revenue impact through marketing.
• Experience working cross-functionally with Sales, Product, and Customer Success.
• Exceptional skills in positioning, messaging, and storytelling.
• Experience leading go-to-market strategy and product launches.
• Data-driven mindset with the ability to define KPIs and optimize performance.
• Experience marketing to SMBs or mid-market customers (inventory, ERP, or adjacent categories a plus).

Tech Stack

• ERP

Benefits

• Competitive benefits include medical, dental, vision, and a 401k company match program.
• A flexible PTO policy allowing you the time you need to recharge.
• A diverse team, where everyone helps each other and inclusion is a core value.
• Remote work flexibility allows you to maintain a work-life balance in a way that suits your needs.
• Frequent company-sponsored events so you can get to know your coworkers.