Own and lead the enterprise digital growth strategy, driving measurable impact on pipeline, revenue, retention, and expansion across the full customer lifecycle.
Act as a strategic advisor to marketing and GTM leaders, shaping digital activation strategies including channel mix, audience segmentation, personalization, and budget allocation.
Lead global web and digital experience strategy, including UX/UI, SEO, CRO, personalization, and experimentation to optimize conversion across inbound and account-based motions.
Own performance marketing and digital demand generation, improving efficiency (CAC, cost per pipeline) across paid and owned channels globally.
Design and scale lifecycle marketing programs, driving engagement, pipeline velocity, and expansion through data-driven segmentation and orchestration.
Oversee marketing automation and the digital tech stack, ensuring strong governance, innovation, and alignment with Revenue Operations.
Establish analytics, attribution, and performance measurement frameworks, linking digital activity to revenue outcomes and enabling data-driven decision making.
Build and lead a high-performing global team, managing budgets, agencies, and cross-functional collaboration to drive execution excellence.

12+ years of experience in B2B marketing, with significant leadership experience in digital, demand generation, or growth within a SaaS environment.
Proven track record of owning and scaling digital growth strategies that drive pipeline, revenue, and customer expansion in complex, multi-product organizations.
Deep expertise across performance marketing, web optimization (SEO/CRO), lifecycle marketing, and marketing automation.
Strong experience with account-based marketing (ABM) and enterprise sales motions with long, multi-stakeholder buying cycles.
Demonstrated ability to connect digital metrics to business outcomes (pipeline, revenue, CAC, LTV) and influence executive decision-making.
Experience building and optimizing multi-channel digital ecosystems (paid media, web, email, automation, personalization, retargeting).
Strong analytical mindset with experience in attribution modeling, experimentation, and data-driven optimization.
Proven ability to lead and scale high-performing teams, including managing agencies and global stakeholders.
Experience working closely with Revenue Operations and Sales to align on data, systems, and GTM execution.
Familiarity with modern martech stacks and emerging AI-driven marketing tools.
Excellent executive communication and stakeholder management skills.

Excellent healthcare package for you and your family
Savings and Investment – 401(k) match
Unlimited Paid Time Off
Paid Parental Leave
Online Legal Services (Rocket Lawyer)
Financial Planning Services (Origin)
Discounted Pet Insurance (Embrace Pet Insurance)
Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
Health and Wellness Reimbursement Program
Travel Discounts
Educational Resources
Career & Personal Development Program
Employee Referral Bonus Program
We are a merit-based company
many opportunities to learn, excel and grow your career!

VP, Digital Engagement – Growth

Key skills