Generate hypotheses based on analytical data, customer journey maps (CJM), key business metrics, and lifecycle and loyalty metrics
Create business specifications with measured potential business effects
Launch experiments using classic CRM channels (email, app/web push, SMS) and on-product channels (pop-ups, banners, chats, etc.)
Analyze the results of the conducted experiments
Taking ownership of one of the business's most valuable CRM initiatives (increasing retention of high ARPPU clients, preventing churn, etc.)
Proactively interact with key stakeholders, product managers, UX teams, development teams, and data analysts
Initiating improvements to processes and products, launching new channels, and using unusual mechanics to achieve business goals.

Experienced with CRM/CDP Systems, HTML, Google Sheets / Excel, Jira / Confluence, and any BI systems
Understanding the main CRM metrics: OR, CR, CTOR, retention rate, churn rate, unsubscribe rate, etc.
High level of knowledge and experience working with key business metrics: revenue, ARPPU, LTV, etc.
English level B2 or higher
Russian levek C1+
Experience with SQL would be a plus.

REMOTE OPPORTUNITY to work full time
Vacation 28 calendar days per year
7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
Bonuses up to $5000 for recommending successful applicants for positions in the company
50% payment for professional training, international conferences, and meetings
Corporate discount for English lessons
Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children)
Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.

Senior CRM Manager

Key skills