Independently implement the sales strategy for acquiring new customers in the commercial sector
Build and maintain strategic relationships with C-level executives and senior management
Execute EMEA-wide initiatives and programs locally
Support and develop strategic partnerships to generate new business opportunities
Manage forecasting and pipeline in coordination with country teams
Provide sales support and advisory services to Regional Vice Presidents, Country Managers, and Business Unit Leaders
Collaborate with EMEA teams to ensure a consistent market approach
Work closely with country-level Business Developers to achieve targets
Design and implement targeted sales and marketing campaigns in cooperation with marketing experts
Develop Sales Plays to drive product adoption in the commercial segment

Minimum of 5 years’ experience in direct or end-customer sales—preferably in cloud computing and virtualization technologies
Knowledge of Citrix products and solutions is a strong advantage
Experience in the technology sector, particularly in managing customer relationships, processes, programs, and leading sales teams within IT
Proven track record collaborating with marketing teams to optimize go-to-market strategies
Excellent communication and teamwork skills
Experience working in a matrix organization and complex structures
Fluent in German and English
Willingness to travel (approx. 50%)
Strong sense of responsibility, organizational skills, and a structured working style
Ability to inspire, connect with, and motivate people
Deep understanding of vendor strategies and the ability to communicate their value convincingly
Strong commercial mindset and a keen sense for business development
“Hunter” mentality with a strong focus on winning new customers

End Customer Account Manager, Citrix

Key skills