Senior PR Manager

Role Overview

• Develop a deep understanding of each client’s industry, business, and audiences.
• Lead PR programs end‑to‑end — from strategy development to hands‑on execution — with confidence and clarity.
• Build and execute PR strategies that tell compelling stories and drive meaningful media coverage.
• Partner with Client Services to ensure programs align with clients’ business goals and deliver measurable value.
• Lead execution of key PR program elements including media relations, analyst relations, awards, speaking, and content.
• Lead regular client communications, including owning and facilitating weekly PR calls and check-ins.
• Own and lead media relations efforts, with strong existing relationships.
• Identify emerging media opportunities and trends, sharing insights across teams to inform strategy and spark new ideas.
• Support and participate in social media influencer campaigns, integrating content and coverage amplification strategies.
• Set clear expectations with clients and guide them through PR best practices.
• Track, analyze, and report on program performance using relevant metrics.
• Demonstrate the impact of PR efforts through thoughtful insights and data‑driven storytelling.
• Coach and mentor a team of PR professionals, supporting their growth and development.
• Foster a collaborative, high‑performing environment rooted in learning and shared expertise.
• Help shape internal processes that improve efficiency, quality, and team success.
• Stay ahead of shifts in the media landscape and emerging industry trends.
• Develop growing expertise in how AI is shaping the technology landscape and use that knowledge to contribute to messaging, research, and media outreach.
• Champion new tools, systems, and best practices that keep Walker Sands at the forefront of modern PR.

Requirements

• 4–6 years of PR agency experience, ideally in B2B and/or technology sectors.
• Client management and people leadership experience
• Proven ability to lead PR programs confidently from strategy through execution.
• Strong media relationships and the ability to craft compelling narratives and pitch ideas.
• Exceptional writing and editing skills with strong attention to detail.
• Strategic thinking and the ability to connect PR programs to broader business goals.

Tech Stack

• Spark

Benefits

• Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
• Retirement Savings: Employer-matched 401(k) and access to financial planning services.
• Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
• Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
• Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
• Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
• Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
• Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients.