ARTD Marketing Director

Role Overview

• The frontline marketing director will develop and manage marketing plans and innovation in partnership with our bottlers, marketing and ARTD community.
• This position will play a critical role in the long & annual range joint business planning process, development of growth strategies, innovation, and digital.
• In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external parties.
• Lead the development and implementation of ARTD marketing strategies in collaboration with the bottlers in order to drive category growth.
• Works to develop long-term customer relationships and has full ownership of senior level contact relationships to resolve and influence complex customer situations (franchisees & bottlers).
• Construct & Deliver annual marketing calendar that shape and contribute to long-term planning process.

Requirements

• Bachelor’s degree in Marketing/Business or equivalent education.
• MBA preferred.
• 10+ years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
• Advanced Strategic Thinking & Application.
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results.
• Previous marketing experience.
• Demonstrated personal leadership skills and influencing ability.
• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships.
• Effective oral and written communication skills with the ability to create persuasive selling stories.

Benefits

• Challenging Work – our unique global system offers constant opportunities to develop world-class skills and a truly international career.
• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.