Work with product leaders to translate new product capabilities into outcome-oriented messaging and content used in sales, awareness and demand generation.
Serve as the subject matter expert on CPG and Grocery supply chains in marketing, supporting sales and creating or repurposing content to be purpose fit for customer discussions.
Partner with sales and industry leaders to build outcome oriented messaging and content that helps supply chain leaders understand our value across Food & Beverage, regional grocery and mass merchandise, and much more
Collaborate with stakeholders across sales, product and marketing to drive CPG and Grocery-specific / tuned programs and promotions that increase engagement.
Evaluate opportunities to take share and deposition competitors, working with competitive intelligence, sales and partners.
Partner with marketing and product teams on the scripts and visual demonstrations used at events for showcasing the value of Blue Yonder in CPG, Grocery, and Retail overall.

Bachelor’s Degree, preferably in marketing or a high-tech field, MBA/master’s preferred
5+ years of marketing experience
3+ years of experience in CPG and / or Grocery marketing experience or equivalent time marketing at a grocery or CPG company
Experience of and understanding of supply chain software and its unique impact for retail supply chains
Excellent written and verbal communication skills with the ability to articulate complex technical concepts to business audiences in simple, compelling English
Proven track record partnering with and leading cross-functional teams to plan and execute product launches as well as go-to-market programs.
Strong technical knowledge of cloud-based software products
Experience defining and measuring how industry marketing efforts support business goals
Strong internal communicator and collaborator

Comprehensive Medical, Dental and Vision
401K with Matching
Flexible Time Off
Corporate Fitness Program
A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more

Senior Product Marketing Manager – CPG

Key skills