Own go-to-market strategy to drive new feature adoption, partnering with brand, product, and creative teams to develop feature positioning, naming, and messaging.
Drive commercial impact by defining success metrics across acquisition, activation, engagement, retention, and monetization — ensuring marketing efforts are tied to measurable business outcomes.
Partner closely with CRM and lifecycle teams to design engagement programs that improve feature adoption, reduce churn, and increase LTV using cohort-based and funnel analysis.
Leverage business analytics to identify growth opportunities, user drop-off points, and behavioral patterns — translating insights into clear marketing and product actions.
Build structured measurement frameworks and reporting cadences to track feature performance, campaign ROI, and lifecycle effectiveness.
Collaborate with global and regional PMM, CRM, product growth, and insights teams to influence roadmap prioritization based on user data and market performance.
Act as the voice of the consumer and business steward — balancing brand ambition with product realities and revenue goals.
Elevate the in-app experience by identifying moments where brand storytelling can drive stronger engagement and commercial outcomes.
Establish processes that improve cross-functional alignment while ensuring accountability through clearly defined KPIs and performance dashboards.

5–7 years of experience in product marketing, lifecycle marketing, or growth marketing, ideally in consumer tech or mobile-first companies.
Proven experience developing and executing go-to-market strategies in collaboration with cross-functional teams.
Strong understanding of CRM and lifecycle marketing with experience launching user-facing campaigns across email, push, or in-app surfaces.
Ability to distill insights from data and user research to influence product direction and marketing strategy.
Experience working with creative, product, and brand teams to bring narratives to life in-app.
Excellent project management skills with the ability to juggle multiple priorities and stakeholders across regions and time zones.
Comfort operating in a global matrixed organization and influencing without direct authority.

Regional Product Marketing Manager – IMEA

Key skills