Motion Designer

Role Overview

• Video Ad Production: Create high-volume, fast-paced video ads (15–60 seconds) tailored for mobile platforms, showcasing gameplay, characters, and cinematic moments from our fighting game.
• Platform-Specific Content: Design and optimize creative assets specifically for TikTok, Meta Stories (Instagram/Facebook), Reels, and YouTube Shorts, understanding the unique aspect ratios, pacing, and user behaviors of each.
• Ad Structure & Strategy: Apply proven advertising frameworks to your work
• including hooks(0–3 seconds), pattern interrupts, call-to-actions (CTAs), and loopable content
• to maximize retention and conversion rates.
• Iterative Creative Process: Collaborate with UA managers to analyze performance metrics (CTR, IPM, CPA) and rapidly iterate on winning concepts, developing multiple variations to beat creative fatigue.
• Asset Management: Work with game assets (3D renders, character models, UI elements) to create dynamic motion graphics that highlight the game's cyberpunk aesthetic and fighting mechanics.
• Sound Design: Source or create impactful sound effects, transitions, and music beds that enhance the emotional impact of ads, especially for sound-on platforms like TikTok.

Requirements

• Experience: 3+ years of motion design experience, with a strong portfolio showcasing performance marketing creative for mobile apps or games.
• Software Proficiency: Expert in Adobe After Effects, Premiere Pro, and Photoshop. Experience with Cinema 4D or Blender is a strong plus.
• Platform Knowledge: Deep understanding of TikTok, Instagram Stories/Reels, and Meta Ads Manager
• including creative specs, trends, and what drives engagement on each.
• Ad Structure Expertise: Demonstrated ability to craft ads using proven performance marketing principles: strong hooks, clear value propositions, effective CTAs, and rapid pacing.
• Data-Informed: Comfortable working with UA managers to interpret performance data and translate insights into creative iterations.
• Organization: Ability to manage multiple projects simultaneously, meet tight deadlines, and deliver high output without sacrificing quality.
• Nice to Have (The "Good to Know"): Familiarity with fighting game genres, understanding how to visually communicate combat mechanics, special moves, and character moments in a compelling way; Eye for neon-drenched visuals, futuristic UI elements, and high-contrast color grading that aligns with a cyberpunk world; Experience with 3D software (Blender, Maya, C4D) for creating custom renders or integrating 3D assets into 2D motion graphics; Familiarity with creative analytics platforms (e.g., Motion, Smartly.io, or ad platform dashboards); Ability to edit audio, sync sound effects, and select music that enhances ad performance.

Benefits

• Competitive Compensation: Stable salary adequate to experience, performance bonuses.
• Gamer Culture: A studio that understands and respects the craft of motion design—with playtests, game nights, and a collaborative environment.
• Flexibility: Core hours 10-14.
• Transparency: As little bureaucracy and as much transparency as it’s possible.
• Cool stuff that supports physical, emotional, and intellectual well-being like sports pay-offs, private medical care, and team integrations.