Insights Manager – Social Media

Role Overview

• Extract, clean, and analyze data from social media platforms, digital campaigns, and analytics tools.
• Analyze audience insights, content performance, and engagement metrics across platforms.
• Conduct benchmarking, competitive analysis, and trend analysis to identify performance gaps and opportunities.
• Leverage social listening and sentiment analysis to understand audience behavior and brand perception.
• Identify drivers of performance and diagnose reasons for underperformance across campaigns and content.
• Translate data into actionable insights and strategic recommendations for content, audience growth, and digital strategy.
• Build dashboards and reports using Excel, Power BI, or Looker to track KPIs and performance trends.
• Create insight-led presentations and performance narratives for internal stakeholders and global clients.
• Present findings, manage client discussions, and refine analysis based on feedback.
• Collaborate with social media, content, and account management teams to drive implementation and optimization.
• Work closely with the business development team on pitches by providing audience insights, category analysis, and strategic inputs.
• Develop high-quality, insight-led pitch decks using publicly available data, benchmarking, and research, even without direct access to platform data.
• Support audience development strategy through data-backed recommendations and structured analysis.

Requirements

• 5–8 years of experience in social media analytics, digital marketing analytics, or audience insights.
• Strong understanding of social media metrics, digital performance metrics, and audience engagement.
• A social-first mentality, with an understanding of how platform trends, culture, and creative formats shape what works on social and drive meaningful engagement.
• Hands-on experience in data analysis using Excel or Google Sheets.
• Strong capability in benchmarking, competitive analysis, and trend analysis.
• Experience in social listening, sentiment analysis, and audience segmentation.
• Ability to work with ambiguous data and form structured hypotheses.
• Ability to derive insights independently and translate them into clear recommendations.
• Strong storytelling, data visualization, and presentation skills.
• Experience in client-facing roles and stakeholder management.
• Ability to build structured narratives and recommendations even with limited or incomplete data.

Benefits

• Opportunity to work for some of the biggest clients in the world of Sports