About this role
Role Overview
- Own and execute the full SEO strategy (technical, on-page, and off-page)
- Conduct in-depth keyword research with a strong focus on Australian search behaviour and local intent
- Craft and optimise ad copy and SEO content that resonates with Australian farmers, tradies, and business owners
- Perform technical audits including site structure, crawlability, indexing, page speed, and schema implementation
- Identify and execute high-quality link-building opportunities
- Create and optimise content that not only ranks — but converts
- Monitor rankings, traffic, and performance metrics with a sharp, data-driven approach
- Provide clear reporting and actionable insights to improve performance
- Stay ahead of algorithm updates and continuously refine strategy
Requirements
- Have a proven track record of delivering measurable SEO results (rankings, traffic, conversions — show us the data)
- Have a strong understanding of Australian markets, language, and search intent
- Know how to write or guide ad copy and content that connects with regional and rural audiences
- Live and breathe SEO — you’re constantly learning, testing, and refining
- Are highly skilled in technical SEO, not just content optimisation
- Are confident using tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, and GA4
- Can work autonomously and manage your own priorities effectively
- Communicate clearly and translate data into practical strategies
- Are motivated to build something meaningful — not just maintain existing work