Lead paid acquisition efforts from 0–1, setting up measurement, launching initial campaigns, and scaling performance marketing across multiple channels.
Own strategy, execution, testing, and optimization across Meta, TikTok, and Google, with a strong focus on performance insights and creative effectiveness.
Set up and manage paid acquisition campaigns from launch through scale.
Establish measurement frameworks and campaign tracking from the ground up.
Scale successful campaigns and channels based on performance data.
Contribute to creative strategy with data-backed recommendations.
Edit and adapt creative assets using tools such as Canva or Figma.
Write and refine ad copy aligned with performance goals.
Collaborate on creative brainstorming and testing ideas.
Monitor campaign performance and key metrics closely.
Dive deep into data to identify trends, insights, and optimization opportunities.
Translate performance data into actionable recommendations for future tests.
Continuously refine creative, targeting, and budget allocation.
Design and manage structured A/B testing roadmaps.

5+ years of experience setting up, managing, and scaling paid acquisition campaigns.
Proven experience taking campaigns from early-stage launch through maturity.
Hands-on experience across Meta, TikTok, Google (YouTube and Search), and ad networks.
Strong understanding of channel-specific best practices and optimization strategies.
Creative sensibility with the ability to edit assets and contribute to copy and messaging.
Data-driven mindset with curiosity for understanding what works and why.
Strong analytical skills with deep experience using Excel and similar tools.
Highly organized approach to testing, reporting, and performance iteration.
Proactive, curious, and continuously learning mindset.
Ability to work hands-on and comfortably “in the weeds” of campaign execution.

Growth Associate

Key skills