Own product positioning and messaging across Bitstack’s core products, new product lines, and strategic initiatives
Translate product capabilities into clear, differentiated, and user-centric value propositions for key audiences and use cases
Build and maintain scalable messaging frameworks that can be used consistently across channels and markets
Lead go-to-market strategy for product launches, feature releases, and major initiatives
Partner closely with Product and Design to ensure new features are launched with clarity, and that in-product copy aligns with Bitstack’s positioning
Bring user, market, and competitive insights into the product development process to influence positioning and product direction
Collaborate with Growth, CRM, Social, and other teams to ensure launches are executed consistently across all touchpoints
Define success metrics for launches (adoption, activation, usage) and continuously improve based on performance
Contribute to building a structured and repeatable approach to product marketing at Bitstack

4–7 years of experience in product marketing, go-to-market, or strategic marketing roles
Strong experience building positioning and messaging for consumer products
Able to turn product features into clear, differentiated, and compelling user narratives
Experience leading product launches end-to-end in cross-functional environments (Product, Growth, Design, CRM, etc.)
Structured in thinking, able to build frameworks, not just one-off campaigns
Thriving in fast-paced startup environments where ownership and collaboration matter more than hierarchy
High standards for clarity, precision, and quality in both thinking and writing
Communicates clearly and writes well in both French and English
Experience in consumer fintech, crypto, neobank, or high-scale consumer apps is a strong plus

Product Marketing Manager

Key skills