AVP, Channel Marketing

Role Overview

• Liaise with clients and peers within Performance Marketing to deliver complex channel requests & problem-solving (e.g., new clients, new offers/products, escalated requests related to timeline or complexity).
• Drive the re-imagination of channel execution, transforming to become more flexible, and agile, and deliver expedited cross-channel campaign solutions for all portfolios.
• Scrum Master of Pod; runs stand-ups, assigns workload, trains Pod members on portfolio nuances, and ensures completion of all work.
• Manage , train & mentor/coach team members to ensure competency in multi-channel execution, career growth pathing and enhance performance
• Act as subject matter expert for advanced email skillsets (e.g., data, execution processes, platforms, suppliers/agencies).
• Manage project initiatives as assigned (e.g., temporary resources, supplier/agency reviews, platform upgrades, client initiatives, cross-channel strategy).
• Manage file selection and segmentation of Synchrony channel marketing campaigns and facilitate accurate execution of “file only” requests.
• Collaborate with client marketers on optimal design, creative, and segmentation to drive email touchpoints, assisting clients with the agency creative process and legal approval.
• Work within designated email platforms to build and launch email marketing campaigns, adopting AI features to streamline build processes and improve campaign effectiveness.
• Audits high complexity and/or flagged campaigns, including approving campaign requirements.
• Shares campaign performance metrics back to client teams and account managers for continuous campaign improvement.
• Investigate, develop, and champion pilot strategies for next-generation channel optimization.
• Ensure all campaigns meet required campaign documentation requirements.
• Drive advancement and adoption of responsive design for mobile optimization.
• Ensure adherence to purchase order and invoice management procedures.
• Drive continued adoption and consistent usage of Performance Marketing process tools by team and clients, including compliance with records retention.
• Perform other duties and/or special projects as assigned, with a focus on exploring and integrating AI-driven innovations to improve overall marketing operations

Requirements

• Bachelor’s degree with 5+ years of experience with the financial services industry or Marketing or Digital experience in lieu of degree; overall 7+ years of experience with the financial services industry or Marketing or Digital experience
• Minimum 5+ Years of email & 1 year of direct mail campaign execution experience, with hands-on experience of building and deploying commercial emails leveraging Agile methodology
• Minimum 5+ years of experience with the enterprise email service platform: Zeta/SFMC (Workflow Automation, Channel path optimization, Experience Builder, Propensity & Moment scoring, etc)
• 5+ years of experience working with US stakeholders and cross-functional teams
• Exposure to project management tool: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc.
• Strong project management skills, attention to detail, and ability to work under tight deadlines
• Agile SAFe Scrum Master certified and following agile practices in their current process
• Proficient with Microsoft Office Suite including Outlook, Word, Excel, and PowerPoint
• Strong Change Management skills
• effective communicator, good at holding "crucial conversations" with clients and internal partners
• Strong written & verbal communication skills
• Good team player

Benefits

• best-in-class employee benefits and programs
• work-life integration
• overall well-being
• career advancement and upskilling opportunities