Liaise with clients and peers within Performance Marketing to deliver complex channel requests & problem-solving (e.g., new clients, new offers/products, escalated requests related to timeline or complexity).
Drive the re-imagination of channel execution, transforming to become more flexible, and agile, and deliver expedited cross-channel campaign solutions for all portfolios.
Scrum Master of Pod; runs stand-ups, assigns workload, trains Pod members on portfolio nuances, and ensures completion of all work.
Manage , train & mentor/coach team members to ensure competency in multi-channel execution, career growth pathing and enhance performance
Act as subject matter expert for advanced email skillsets (e.g., data, execution processes, platforms, suppliers/agencies).
Manage file selection and segmentation of Synchrony channel marketing campaigns and facilitate accurate execution of “file only” requests.
Collaborate with client marketers on optimal design, creative, and segmentation to drive email touchpoints, assisting clients with the agency creative process and legal approval.
Work within designated email platforms to build and launch email marketing campaigns, adopting AI features to streamline build processes and improve campaign effectiveness.
Audits high complexity and/or flagged campaigns, including approving campaign requirements.
Shares campaign performance metrics back to client teams and account managers for continuous campaign improvement.
Investigate, develop, and champion pilot strategies for next-generation channel optimization.
Ensure all campaigns meet required campaign documentation requirements.
Drive advancement and adoption of responsive design for mobile optimization.
Ensure adherence to purchase order and invoice management procedures.
Drive continued adoption and consistent usage of Performance Marketing process tools by team and clients, including compliance with records retention.
Perform other duties and/or special projects as assigned, with a focus on exploring and integrating AI-driven innovations to improve overall marketing operations
Requirements
Bachelor’s degree with 5+ years of experience with the financial services industry or Marketing or Digital experience in lieu of degree; overall 7+ years of experience with the financial services industry or Marketing or Digital experience
Minimum 5+ Years of email & 1 year of direct mail campaign execution experience, with hands-on experience of building and deploying commercial emails leveraging Agile methodology
Minimum 5+ years of experience with the enterprise email service platform: Zeta/SFMC (Workflow Automation, Channel path optimization, Experience Builder, Propensity & Moment scoring, etc)
5+ years of experience working with US stakeholders and cross-functional teams
Exposure to project management tool: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc.
Strong project management skills, attention to detail, and ability to work under tight deadlines
Agile SAFe Scrum Master certified and following agile practices in their current process
Proficient with Microsoft Office Suite including Outlook, Word, Excel, and PowerPoint
Strong Change Management skills
effective communicator, good at holding "crucial conversations" with clients and internal partners