Drive the strategic development and optimization of our omni-channel customer engagement initiatives
Establish digital customer engagement priorities across therapy areas, including end-to-end patient journey development – mapping journeys, identifying gaps, and delivering solutions
Define the overarching OCE strategy with measurable KPIs, leading performance monitoring, data analysis, and visualization
Translate strategies into actionable execution concepts for digital channels, ensuring platform functionality aligns with business goals
Provide subject-matter expertise on OCE topics, continuously optimizing user experience and platform performance
Collaborate with cross-functional teams across sales, marketing, medical affairs, and commercial IT to ensure strategic cohesion
Build strong relationships with global and regional teams to share best practices and leverage resources

Bachelor's and/or Master's degree in Digital, Innovation, Data, Business Administration, or comparable field
Several years of experience in digital project management, digital marketing, or managing digital platforms, ideally with experience in the pharmaceutical industry in comparable roles
Proficiency in content management systems (ideally AEM), analytics platforms, and digital communication tools; experience with digital training concepts is a plus
Outstanding communication and cross-functional collaboration skills, with the ability to influence and align diverse stakeholders across therapeutic areas and geographies
Strategic and analytical thinking combined with business acumen – you understand how digital initiatives drive commercial outcomes
Strong networking and presentation skills, with fluency in both English and German
A curious, pioneering spirit with experience in agile work methods and a comfort with ambiguity.

Omnichannel Customer Engagement Strategy Lead

Key skills