Build, QA, and launch lifecycle campaigns across email, push, SMS, and in-app channels using Iterable and Chameleon.
Set up audience segmentation and dynamic content using business logic, behavioral triggers, and data synced through Hightouch.
Support the creation and optimization of lifecycle campaigns that guide customers through key moments, from first sign-up through onboarding, product activation, and ongoing engagement.
Maintain and improve campaign documentation in Notion, including lifecycle journey maps, experiment specs, and performance logs.
Pull and interpret campaign performance data (open rates, CTR, conversions, product adoption) to surface insights and recommend next steps.
Support campaign calendar management across channels to ensure all communications are properly scheduled, reviewed, and launched on time.
Streamline and improve operational processes: template setup, copy/creative loading, tracking parameters, and QA checklists.
Conduct competitor research and industry trend analysis to inform lifecycle improvements and bring fresh ideas to the team.
Collaborate with Product Growth, Data, and Engineering to ensure audience accuracy, trigger reliability, and event instrumentation.

New graduate or currently pursuing an undergraduate degree in Marketing, Communications, Business, or a related field.
Eager to learn lifecycle marketing: email best practices, customer journeys, segmentation, audience-building, and multi-channel orchestration (Push, SMS, In-app).
Strong attention to detail, especially when working with data, QA-ing campaigns, and reviewing copy for accuracy.
Clear and proactive written and verbal communication skills.
Ability to work collaboratively across teams and cross-functionally towards a shared goal.
Strong organizational skills and ability to manage multiple tasks in a fast-paced environment without dropping the ball.
Naturally curious. You love to understand the 'why' behind a problem or question and you aren't afraid to dig deep into problem-solving.
Demonstrated ability to rapidly adapt to new tools and processes.

Lifecycle Marketing Intern

Key skills