Own pipeline generation
Plan and execute multi-channel demand gen campaigns (paid search, paid social, content syndication, webinars, events, email)
Drive MQL → SQL → pipeline with clear hypotheses and targets
Own quarterly pipeline goals in partnership with Sales and RevOps
Design and run lead capture, nurture, and re-engagement programs
Improve lead quality through segmentation, scoring, and routing
Partner with content and product marketing on offers that convert
Track and analyze funnel performance from first touch through opportunity
Optimize for CPL, conversion rates, and pipeline efficiency
Run experiments to improve channel performance and campaign ROI
Work closely with Sales on ICP definition, messaging, and feedback loops
Partner with RevOps on attribution, reporting, and tooling
Align with Product Marketing on positioning and launches
Manage campaign calendars, budgets, and vendors
Help define demand gen best practices as a leader of a small but growing team
Contribute to GTM planning and forecasting

Senior Director, Demand Generation

Key skills