Configure and evolve objects, fields, flows, and rules in tools such as Customer.io, HubSpot, etc., including automations via Flow Builder and, when necessary, APEX.
Build and maintain journeys and campaigns in Customer.io — from event-based triggers to full lifecycle sequences.
Develop and maintain integrations between the CRM and engineering, data warehouse, and other tools via REST APIs and integration platforms such as Make or custom solutions.
Write SQL queries for data extraction, transformation, and analysis, producing insights that support product, marketing, and sales decisions.
Ensure data quality in the CRM: duplication management, governance, validations, and processes that keep the environment reliable and scalable.
Translate business needs into technical solutions, acting as a bridge between business teams and engineering.

Strong experience administering CRM tools: objects, fields, flows, profiles, validation rules, and reports.
Proficiency in SQL for querying and data analysis.
Experience with event-driven marketing automation platforms, preferably Customer.io.
Familiarity with REST APIs: authentication, request structure, webhooks, and system integrations.
Intermediate SQL for analysis and manipulation of data in data warehouses.
Basic programming knowledge in Python or JavaScript sufficient to automate tasks, consume APIs, and create integration scripts.
Familiarity with dynamic templating (Liquid, Handlebars, or similar) for personalization of communications.

Preferred qualifications

Basic knowledge of APEX for customizations that go beyond declarative configuration.
Experience with data transformation/BI tools such as Looker or Metabase.
Experience with CDPs (Customer Data Platforms).
Use of Git or another version control system for managing configurations and scripts.

Life Insurance: To take care of our greatest asset — our Kovers.
Health Insurance: It's important to take care of your health and well‑being.
Dental Plan: So you can keep that bright smile!
Flash Card: Your meal and/or food allowance on a single card — because, as the saying goes, "you can't function on an empty stomach!"
Commuting Allowance or Fuel Allowance: The choice of how you get around is yours.
Parents and children support: Daycare assistance, extended maternity leave of 180 days, and extended paternity leave of 20 days.
Wellhub: All Kovers are entitled to exercise with part of the cost subsidized by Kovi.
Kovenção: A company-wide meeting where Kovi leadership updates everyone on the business status.

Technical CRM Analyst, SQL, APIs, Automation

Key skills