Content Specialist, Client Communications

Role Overview

• The Content Specialist will be responsible for content development, execution, and oversight of marketing campaigns and initiatives for the assigned line of business.
• Through consultation, creativity, and a focus on the user experience, this individual will be responsible for collaborating with marketing and business stakeholders to implement effective communications and crafting copy that drives business growth, client retention and desired outcomes.
• This includes developing content within Ascensus brand standards for a variety of touchpoints with a focus on writing for digital experiences such as web, email, video, and social media.
• Turn strategic initiatives and industry trends into tactical solutions
• Understand and assess business needs in order to craft clear, concise, and effective messaging
• Manage all aspects of complex communications, including content development, project planning, and the creation of multiple versions based on data, logic, and branding
• Create meaningful content leveraging AI tools that is clear, actionable, and engaging—converting leads to clients and turning clients into loyal fans
• Fluid in copywriting for a wide variety of marketing mediums across web, email, print, video scripting, presentations, articles, white papers and more.
• Use Microsoft office suite – Word, PowerPoint and Excel—as well as project management and CMS software tools to assist in the management of workflow, content, planning, and other marketing operations
• Participate in and adhere to quality control best practices related to proofreading, reviews, and securing approvals
• Measure effectiveness of communications using such methods as A/B testing
• Responsible for protecting, securing, and proper handling of all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients.

Requirements

• Minimum of 5 years of related experience.
• Excellent writing, editing, and presentation skills
• Ability to write and communicate effectively and professionally across multiple mediums, including digital, social and print, and considering SEO, SEO strategy and optimization tactics
• Experience with AI copywriting tools
• Four-year college degree, marketing/communications or related field
• An understanding of a regulated industry; financial services experience a plus

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Professional development
• Flexible work arrangements