Digital Marketing Lead Analyst

Role Overview

• Support the development of transformation and growth strategies
• Manage campaign creative from concept development through execution
• Partner with campaign marketing strategy leads and creative agencies
• Drive channel acquisitions growth through optimizing existing channel performance
• Collaborate with business partners to grow efficiencies and effectiveness
• Manage agency relationship for campaign creative
• Maintain focus on detail while managing marketing campaigns
• Utilize performance results to influence planning and drive testing
• Evaluate program performance to drive future strategies

Requirements

• A minimum of 5 years marketing across digital
• Experience leading projects with internal and external partners/agencies
• Outstanding organizational skills
• Familiarity with test and learn constructs
• Digital acumen
• Ability to dive into the details
• Comfortable operating in a highly matrixed, complex environment
• Requires attention to detail
• Familiarity with Digital reporting and analytics processes
• Financial services industry experience preferred
• Bachelor’s degree required

Benefits

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• planned time off (vacation)
• unplanned time off (sick leave)
• paid holidays