Media Consultant

Role Overview

• Identifies and assesses sales opportunities and applies resources and strategies appropriately
• Solicits new business through prospecting and cold calling
• Consistently manages target accounts within the pipeline
• Generates revenue by developing new accounts and expanding existing ones
• Prepares proposals to present to Sales leaders, along with existing and potential clients
• Consults clients on all CMG solutions and offerings, demonstrating a deep understanding of product capabilities, measurement, attribution, and KPIs
• Responsible for learning and selling fully integrated advertising solutions using our complete range of audio and digital products
• Responsible for meeting and surpassing all sales targets as outlined by the General Sales Manager and/or Director of Sales
• Performs a needs analysis and account review to identify the customer’s most important needs
• Creates effective marketing strategies to satisfy each client’s needs and goals
• Creates engaging and convincing presentations that generate new or additional business
• Successfully negotiates advertising rates
• Showcases product knowledge and its value to customers
• Matches available station sponsorships with the needs of prospects and clients, then persuasively presents and sells those sponsorships
• Collaborates with internal departments to oversee account stewardship throughout the process
• Uses CRM (HubSpot) to track and manage daily activities, build a pipeline, ensure execution, and generate weekly projections and revenue reports
• Upsells existing customers by sharing performance metrics, research insights, and proven results
• Collaborates with account management to provide timely and accurate traffic instructions, conduct account maintenance, including make-goods, and collect on aging receivables

Requirements

• Two years of experience in new business development and prospecting within media sales or a related sales role
• Demonstrated track record of increasing revenue through effective campaigns
• Proven success in working with people (i.e., career, school, organizations, sports, etc.)
• Strong analytical, problem-solving, communication, interpersonal skills, and business acumen
• Ability to multitask and work in a high-pressure, fast-paced environment with tight deadlines
• Excellent marketing, presentation, and closing abilities
• Excellent attention to detail and strong organizational skills
• Capable of successfully negotiating with customers to achieve a strong return on investment
• Experience in prospecting for new clients, selling services to them, and maintaining and upselling to existing clients
• Proficient in Microsoft Office, PowerPoint, and CRM tools like HubSpot
• Valid driver's license with a clean driving record

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Remote work options