About this role

Lead the On-premise strategy for LATAM South, ensuring alignment across markets and brand consistency
Own the design and rollout of initiatives, from conception through final execution
Develop and guide 360-degree briefs, connecting inbound and outbound teams and integrating the consumer experience with the brands
Lead the development of initiatives ranging from campaigns with global partnerships to consumer journeys at major events and activations along night-time routes
Actively participate in all stages of product and campaign launches, translating strategy for the channel
Define and adapt market-specific execution strategies, respecting local nuances
Ensure consistent and efficient implementation, producing structured performance analyses

Bachelor's degree or equivalent
Intermediate-level Excel
Intermediate Spanish (primarily conversational)
Intermediate English is a plus
Minimum 2 years of experience in marketing strategy
Strong communication skills, ability to influence stakeholders, organization and priority management
Proactive and hands-on

Shopper Marketing Analyst

Key skills