Developing and expanding the BAT UK B2B program and platform, delivering impactful campaigns in line with brand & category strategy.
Driving stakeholder engagement and using insights to continuously improve brand activation.
Creating innovative consumer and retailer engagement tools across both traditional and new product categories.
Leading integrated campaigns that maximize retailer participation and visibility.
Representing BAT at key trade events and strengthening our presence through sponsorships.
Developing BAT Club into the go-to RTM / B2B e-commerce platform for new categories.
Acting as the owner of the Customer Voice program and facilitating Retailer Roundtables to ensure feedback drives change.
Working closely with cross-functional teams to ensure seamless execution and impactful results.

Extensive FMCG experience within global companies, ideally in Trade Marketing or related roles.
Proven track record in field force management/support and engaging retail networks.
Strong project management and commercial skills, with a talent for turning insights into actionable strategies.
Expertise in retailer & consumer segmentation, and experience shaping impactful brand and trade strategies.
A results-driven leader who motivates teams, achieves results, and drives positive change.
Someone who thrives on driving innovation, leading transformation, and delivering tangible impact

B2B Manager

Key skills