Lead and own strategic planning of marketing efforts for assigned areas, specifically all therapeutic marketing for our growing Autoimmune therapeutic area, clinical FSP, and related services. Support other services within our CRO offerings as assigned.
Create messaging frameworks relating Feature/Advantage/Benefit (FAB) with proof points to optimize market positioning.
Work with stakeholders (and agencies as needed) to create compelling, differentiated messaging based on the FAB analysis to drive product awareness and engagement with clients.
Develop content strategies to leverage the messaging, considering omnichannel approaches.
Drive the development, implementation, and optimization of sales enablement tools to activate the sales force in attainment of financial targets.
Identify Autoimmune and FSP client profiles in cooperation with Lead Generation and Inside Sales Team.
Develop and execute a digital content strategy, leveraging an omni-channel approach including blogs, website, SEM, SEO, AI search, social media, and other channels.
Ensure consistent messaging and engagement with key stakeholders across digital platforms.
Monitor impact of digital strategy to prioritize highest ROI activities.

Bachelor’s degree in a related field and a minimum of 12 years of relevant work experience in Marketing, Communications, Life Sciences, biotech, or healthcare sectors; advanced degree plus a minimum of 4 years of relevant work experience a plus.
6–8 years of experience in a marketing role with a proven track record of independently leading projects, including customer-facing initiatives. Demonstrated experience in therapeutic area marketing and FSP services; specific experience in Autoimmune and familiarity with broader clinical CRO services is a strong plus.
Proven success in developing webinars and live events, including speaker coordination and promotional strategy.
Exceptional analytical and problem-solving skills, with the ability to communicate complex information clearly and effectively.
Proficiency in project management tools and methodologies, including scheduling, budgeting, and status reporting.
Strong leadership and organizational skills, with a track record of effective stakeholder engagement.
Ability to identify and present data-driven insights that influence strategic decision-making.
Skilled in building and maintaining strong customer relationships through active listening and thoughtful inquiry.
Solid understanding of end-to-end work processes, with the ability to assess and optimize for efficiency and effectiveness.

We strive to ensure employees feel appreciated for the contributions they make every single day. You will provide input and have your ideas valued and nurtured, impacting positive change for the company.

Senior Clinical Marketing Manager

Key skills