Ads Creative Strategist – E-commerce

Role Overview

• The main purpose of the Ads Creative Strategist is to provide our clients with top-quality creative media.
• This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends.
• The Ad Creative Strategist will need to develop a deep understanding of each individual client’s brand, values, customer avatars, and specific requirements.
• This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.
• In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project.
• Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.
• Strategizing script briefs based on current TikTok and Instagram trends.
• Preparing detailed script briefs for content creators, including B-roll footage required.
• Researching content creators to match each brand’s Customer Avatar goal for each testing concept.
• Communicating with potential content creators regarding the scope of each project.
• Ensuring the quality of Video Ad variations.
• Selecting and arranging a content creator for each project.
• Ensuring the quality of the content provided by the content creators.
• Providing feedback on content received.
• Keeping up with ongoing TikTok and Reels trends.
• Assisting with any other tasks as required by the Product Manager.

Requirements

• Proven experience in coming up with engaging creative content across a range of niches.
• Demonstrable knowledge of social media trends, with particular emphasis on TikTok and Instagram Reels.
• Excellent interpersonal skills to clearly and effectively communicate with content creators, colleagues, and clients.
• The ability to come up with creative concepts based on current and foreseeable trends.
• Must possess strong presentation, organizational, time management, and interpersonal skills to effectively deliver work of high quality promptly.
• Must be highly accountable, responsive, and have an excellent ability to meet deadlines.
• Great aptitude for working with people, problem-solving, and thinking critically / analytically.
• Possesses a growth and results-driven mindset, and can handle and implement constructive criticism.
• Any remote work experience is a major advantage.
• Familiarity with working autonomously and managing your time (remote work experience is a plus).
• Must be available and responsive during office hours (Mondays to Fridays between 3-6 PM BCN time).
• Must have a stable internet connection and a laptop or PC, as well as be able to attend virtual video conferences.
• Excellent verbal and written communication skills in English (you must be fluent in English, although English doesn't have to be your native language).
• Being open to receiving feedback and constructive criticism and improving on it, as well as giving feedback of similar nature productively to your team.