Events Marketing Manager

Role Overview

• Define key performance indicators (KPIs) and metrics for enterprise events, tracking performance and reporting on ROI.
• Innovate new event initiatives to elevate SmithRx's presence at industry events and through our owned programs, ensuring we stand out in a crowded market.
• Manage the end-to-end event budget, ensuring programs are delivered on-time and on-budget with a focus on maximizing impact.
• Lead the planning and execution of our small to medium sized business event portfolios, including industry sponsorships, dinners, experiences, and regional field events.
• Oversee all event logistics, including venue sourcing, vendor negotiation and management, swag and collateral production, shipping, and on-site execution.
• Collaborate with the broader marketing team to create compelling pre-event promotion, at-event engagement, and post-event follow-up campaigns that convert leads into opportunities.
• Enable our sales team for success at events, providing clear pre-event briefings, managing on-site schedules, and ensuring a seamless lead handoff process.

Requirements

• A Bachelor's degree in Event Management, Marketing, Communications, or a related field.
• 4-6 years of experience in B2B event marketing, conference or tradeshows, or field events.
• A strategic mindset with a hands-on attitude. You can focus on the high-level plan while still having the ability to manage the small details.
• Experience managing tradeshows and corporate events from conception to completion. Health-tech experience is a plus.
• Excellent project management and budget management skills; you are organized, detail-oriented, and can manage multiple complex projects simultaneously.
• The ability to take initiative and be proactive with event deliverables to ensure deadlines are met. You can tackle details as well as manage and execute against a broader events vision.
• Exceptional communication and interpersonal skills, with a demonstrated ability to build strong relationships with sales leaders, executives, vendors, and clients.
• Data-driven and analytical. You're comfortable with event technologies, CRM (e.g., Salesforce), and marketing automation platforms, and you use data to inform your decisions.

Benefits

• Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance
• Flexible Spending Benefits
• 401(k) Retirement Savings Program
• Short-term and long-term disability
• Discretionary Paid Time Off
• Paid Company Holidays
• Wellness Benefits
• Commuter Benefits
• Paid Parental Leave benefits
• Employee Assistance Program (EAP)
• Well-stocked kitchen in office locations
• Professional development and training opportunities