Cengage is a global education technology company serving millions of learners, providing affordable digital products and services. The Marketing Manager will develop and execute a comprehensive content strategy, oversee content creation, and collaborate with various teams to enhance customer engagement and drive measurable results.
Responsibilities:
- Partner with other content marketers on a comprehensive content strategy aligned to brand, demand, and go‑to‑market priorities
- Develop and maintain a comprehensive content calendar across owned and partner channels
- Define content themes that support business goals
- Translate audience insights and market trends into compelling, differentiated content ideas
- Align content plans with product launches, campaigns, and seasonal initiatives
- Create and oversee high‑quality content across formats, including blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials
- Partner with internal teams and external writers, agencies, and subject‑matter experts to develop audience-specific content
- Ensure content is on‑brand, audience‑focused, and optimized for clarity and impact
- Edit and elevate content to meet quality, voice, and storytelling standards
- Collaborate with Demand and Growth teams to support acquisition, nurture, and conversion efforts
- Develop content mapped to buyer journeys, personas, and stages of the funnel
- Support account‑based marketing, lifecycle campaigns, and customer engagement programs
- Enable Sales and Customer teams with relevant, compelling content that supports pipeline and retention
- Look for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to develop, amplify and distribute content
- Partner with Digital Marketing and SEO teams to optimize content for discovery and performance
- Use data and insights to evaluate content effectiveness and continuously improve results
- Track and report on key content metrics such as engagement, conversion, and influence on pipeline
- Test new formats, channels, and storytelling approaches to increase impact
- Serve as a content thought partner to Product Marketing, Brand, Sales, and Leadership teams
- Lead content distribution workflows
- Provide guidance and feedback to other marketers or contributors
- Ensure alignment between content, brand voice, and messaging across the organization
- Champion content as a strategic growth lever across marketing and the business
Requirements:
- Bachelor's degree required, degree in marketing, communications, journalism, or related field preferred
- Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles
- Ability to develop and execute content strategies that drive measurable results
- Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences
- Strong understanding of digital content, SEO fundamentals, and content distribution
- Experience partnering cross‑functionally in fast‑paced, matrixed environments
- Experience using Adobe or Canva for basic design
- Ability to direct video editing and do simple video editing tasks
- Experience in B2B, SaaS, EdTech, or complex buying environments
- Familiarity with content performance analytics and marketing automation platforms
- Experience supporting demand generation or product marketing initiatives