Identify, vet, and reach out to relevant influencers across social platforms aligned with our brand and creator audience
Negotiate partnerships, manage contracts, and maintain ongoing influencer relationships
Track campaign performance (impressions, reach, engagement, conversions) and iterate based on data
Stay ahead of influencer trends, emerging creators, and platform shifts
Develop and manage creator contests — including prize structures, submission guidelines, and winner selection — to drive user-generated content on our platform
Build scalable systems for running recurring creator campaigns that encourage creators to produce
Coordinate cross-functionally with product and design to support campaign needs
Own our brand voice and content calendar across Instagram, X (Twitter), and LinkedIn
Create and publish engaging written and visual content tailored to each platform
Grow our following organically through consistent posting, community engagement, and trend-aware content
Analyze performance metrics and optimize content strategy based on results
Produce and manage a consistent cadence of video content for our YouTube channel