Content Marketing Manager

Blackthorn is an AI-first company seeking a Senior Content Marketing Manager to elevate their content strategy and production across all channels. The role involves orchestrating content from blog posts to webinars, ensuring alignment with marketing goals and leveraging AI tools for enhanced content creation.

Responsibilities:

• Develop and own the content strategy and editorial calendar, aligned with pipeline goals, product launches, campaigns, and SEO/AEO priorities
• Define content themes, formats, and distribution strategies that drive awareness, engagement, and conversion
• Conduct keyword and topic research to identify high-impact content opportunities
• Map content to buyer journey stages and ICPs, covering top, middle, and bottom of funnel
• Own production of written content assets: blog posts, eBooks, email copy, landing pages, and sales enablement materials
• Serve as the editorial gatekeeper for quality, brand voice, and strategic alignment across all marketing content
• Collaborate with the Content Creator, who oversees social media and video, on themes and messaging, as well as content repurposing
• Iterate on and own the team’s repeatable AI content workflows, creating playbooks and enablement as needed
• Use AI tools as a power user to produce high-quality content at a pace and volume that would be impossible manually
• Maintain a quality bar that makes AI-generated content indistinguishable from (or better than) human-only content
• Evaluate and adopt new AI tools as they emerge
• Own organic traffic growth strategy through SEO and AEO best practices
• Optimize existing content for improved rankings and conversion
• Collaborate with our paid media strategist to align organic and paid content efforts
• Monitor and report on organic traffic, keyword rankings, AEO visibility, content performance, and conversions
• Provide strategic content direction for website pages, making sure messaging drives conversions
• Write and optimize landing page copy, CTAs, and conversion-focused content
• Contribute to the team’s website visitor-to-lead conversion goals by improving on-page copy, content offers, and SEO-driven entry points
• Partner with the Sr. Demand Gen Manager on landing page content and the web developer on implementation
• Collaborate with the Content Creator, Sr. Demand Generation Manager, and Director of Marketing on webinar themes, topics, and session formats
• Write talk tracks, session outlines, and speaker prep materials that keep webinar content focused, on-message, and aligned with campaign and pipeline goals
• Own promotional content for webinars: email sequences, landing page copy, social copy, and ad copy that drive registration and attendance
• Develop post-webinar content assets, turning sessions into blog posts, gated assets, and other formats that extend pipeline impact beyond the live event
• Partner with Demand Gen to produce campaign content (emails, landing pages, webinars, gated assets) on brief and on schedule
• Work with Customer Marketing to refine and distribute customer stories, case studies, and proof points
• Support Product Marketing with content for product launches, feature announcements, and GTM materials
• Collaborate with the PR specialist on thought leadership content and media-facing materials

Requirements:

• 5-7+ years of B2B content marketing experience, preferably in SaaS
• Proven ability to build and execute content strategies that drive measurable traffic, engagement, and pipeline
• Strong writing and editorial skills with a portfolio that demonstrates range (blogs, long-form, email, web copy)
• Experience with SEO tools and strategy (keyword research, on-page optimization, content gap analysis)
• Experience with AEO and how AI search is changing content strategy
• Strong collaboration skills. You'll work closely with a Content Creator and cross-functional partners, and need to influence without direct authority
• Ability to manage an editorial calendar and juggle multiple content workstreams simultaneously
• Demonstrated power-user proficiency with AI content tools (Claude, ChatGPT, or similar). We will ask you to walk us through your AI workflows in the interview. Casual or occasional use is not sufficient for this role
• Experience building content programs from early-stage to scaled production
• Experience in the Salesforce ecosystem or events and payments technology space
• Experience with Pardot/Account Engagement for email content