Brand Manager

Role Overview

• Collaborates with cross-functional teams and platforms within marketing and across Tekion including product, product marketing, emerging product, value, sales, and design to deliver cohesive brand experiences
• Drives customer story development and maintains existing content assets, ensuring they reflect current product capabilities and brand standards
• Executes, and maintains customer-facing content across external communications, digital channels, and go-to-market materials — ensuring messaging reflects current product capabilities and brand standards
• Owns the digital asset management ecosystem and sales enablement library, organizing and governing resources across platforms to ensure accuracy, version control, and brand consistency
• Conducts market research to understand industry and competitor initiatives and applies insights to optimize brand activities.
• Identifies and implements workflow process optimizations that improve production efficiency, review cycles, and cross-team coordination.
• Guides creative teams on marketing concepts, content direction, and visual storytelling.
• Champions the brand internally, ensuring cross-departmental understanding and alignment with brand standards.
• Supports event marketing through content and product messaging guidance, and on-brand asset delivery
• Participates in product roadmap discussions to maintain current knowledge of product updates, capabilities, and releases — and translates relevant insights back to the marketing team
• Leads the development of annual market trend analysis and competitive positioning content that serves as a foundational marketing resource throughout the year

Requirements

• 4+ years of experience in marketing, content operations, or related roles — with demonstrated ownership of brand programs from strategy through execution.
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Proven success managing brand campaigns, content programs, and cross-functional marketing initiatives
• Hands-on experience using AI and AI agents to streamline content production, optimize workflows, or accelerate creative processes
• Strong creative judgment and experience producing high-impact content and messaging
• Excellent communication, organizational, and stakeholder management skills
• Ability to follow established project management processes, track deliverables across workstreams, and meet deadlines in a fast-paced environment
• Highly organized, adaptable, and collaborative — comfortable navigating shifting priorities, managing multiple stakeholders, incorporating feedback from diverse perspectives, and working cross-functionally with minimal friction
• Experience in the automotive or dealership technology industry, preferred but not required
• Proficient across core marketing and business tools, including Microsoft Office, Apple/macOS, email platforms (e.g., HubSpot), survey tools (e.g., Microsoft Forms), and collaboration platforms such as SharePoint and Confluence
• Excellent written and verbal communication skills with strong attention to detail

Tech Stack

• MacOS

Benefits

• Competitive compensation and generous stock options
• 100% employer-paid top-of-the-line medical, dental and vision coverage
• Great benefits including unlimited PTO, parental leave and free snacks and beverages
• The opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companies
• Be part of an early stage, hyper-growth start-up with the opportunity to grow and prosper
• Work on the latest and coolest technologies – everything is home-grown and built ground-up
• A dynamic work environment with a strong sense of community and collaboration
• The open and transparent culture that encourages innovation, rewards performance and discourages hierarchy
• Exciting opportunities for career growth and development